SERVICES
Brand identity
Packaging design
Shopify website design
Instagram content
Instagram management
Amazon store graphics
Ad campaign graphics
OUR CHALLENGE
To build an everyday brand, packaging and Shopify experience that is bold and breaks the rules but is still clean and minimal.
BEHIND THE BRAND
Prima aimed to revolutionize the protein bar market with their ancestral protein bar. They needed an aligned brand experience to attract today’s health-conscious consumers and convey the uniqueness of their product - they’re one of the only bars with grass-fed tallow. Prima’s goal was to start with their online presence and expand to larger retailers and online giants like Amazon where they could stand out on the crowded shelves.
There are plenty of other protein bars marketed as clean but few are as clean as Prima or have the taste they do. The key difference between Prima and their competitors, aside from the quality of their ingredients, is their elevated and memorable look.
So our main focus was to develop a premium brand experience that clearly communicates their unique selling points and positions Prima as a trustworthy, premium quality protein bar. Our goal was to develop a cohesive brand identity that reflects their ancestral nutrition philosophy while appealing to modern consumers, design their packaging to enhance shelf presence, and create an engaging online platform to boost sales and brand awareness.
Customers rave about the taste but they really love the the difference that Prima’s premium quality ingredients have on their overall health. While other protein bars often have a chalk taste and leave you feeling hungry, Prima’s bars are a decadent sweet treat packed with nutrient dens ingredients that leave you feeling satisfied. Resulting in better eating habits and overall health.
We immersed ourselves in Prima's mission to reconnect people with real, ancestral foods. Understanding their commitment to nutrient-dense, natural ingredients was crucial.
Strategic Choices:
Brand Identity: Developed a logo and visual language that blend ancestral elements with a contemporary twist, ensuring relevance to today's market.
Packaging Design: Created eye-catching packaging that highlights key product benefits, such as "100% Grass-Fed" and "Organic Whole Food Ingredients," to immediately communicate value to consumers.
Website Overhaul: Designed a user-friendly, visually appealing website that tells Prima's story, showcases their products, and facilitates easy online purchases.
So our question became this – how can we communicate these results through design?
Our solution was to create a logo and brand pattern that illustrates this idea of deep nourishment and layers of protection for your nails. This felt like a perfect way to:
Reference the benefits of their products
Make the branding more memorable with a simple and easy to recognize icon / pattern.
Separate the brand from competitors (because many other brands don’t use any kind of illustrative mark in their branding).
BRINGING THE BRANDING + PACKAGING TO LIFE
We created a premium brand and packaging identity with a minimal but bold and rustic feel. The packaging has a premium, rustic feel that stands out on the shelves.
AD CAMPAIGN + AMAZON STORE GRAPHICS
We created a premium brand and packaging identity with a minimal but bold and rustic feel. The packaging has a premium, rustic feel that stands out on the shelves.
From URL to Unreal—Designing an Online Experience That Hits
After we completed the packaging, we moved on to bring the PRIMA experience to their digital home on Shopify. We created a custom theme that felt INSERT and INSERT. A big focus for the site was making their site easy to shop through and navigate. We focused on keeping things simple and clean as a testament to their clean ingredients but also strategic to focus on sales and engagement.
A Few of Our Favorite Details of the Site:
The INSERT product display
Highlighted customer ratings and reviews scattered throughout the site to build trust with new customers
The ingredients page
Kind Words
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
KIND WORDS FROM THE CLIENT
“Not only is Anthos a pleasure to work with, but their work is top notch and they truly work with you as a partner and consultant.”
I knew that we needed a designer to create a website that gave our brand instant credibility. I really enjoyed working through the creative process - giving our vision and feedback, and then seeing it come to life in the presentations. Abbey was always very responsive and communicative and made us feel like she had everything covered. We ran into several delays, issues and roadblocks and the project took much longer that we had anticipated, but Abbey was right there with us along the way and went above and beyond in every way possible.
We are absolutely thrilled with the work that Wayfarer has done for our brand - both the branding and the website. We get so many compliments on the overall design and it has made it very easy for us to recruit marketing and PR partners because the branding really speaks for itself. I would recommend working with them to anyone looking for a strategic design partner.
