Prima

LOCATION : CHICAGO
WEBSITE :
EATPRIMA.COM

Fuel, the way nature intended.

Prima is more than a protein bar. It’s a return to real, ancestral nourishment. Inspired by the wisdom of the past and designed for the pace of the present, each bar is packed with clean, nutrient-dense ingredients that fuel the body the way it was meant to be fuelled. No fillers, no fads—just pure, primal energy in every bite.

SERVICES

Brand identity 
Packaging design 
Shopify website design
Instagram content 
Instagram management
Amazon store graphics 
Ad campaign graphics

Our Challenge

To build an everyday brand, packaging and Shopify experience that is bold and breaks the rules but is still clean and minimal.

To build an everyday brand, packaging and Shopify experience that is bold and breaks the rules but is still clean and minimal.

We created a raw yet refined and ancient yet undeniably modern brand identity and packaging experience. The design leans into earthy, natural textures, strong typography, and a stripped-back aesthetic that speaks to the brand’s no-nonsense, back-to-basics approach to nutrition. Every element—from the packaging to the digital presence—tells a story of strength, simplicity, and sustainability, making Prima stand out in a world of over-processed alternatives. Because real food doesn’t need to scream for attention—it just speaks for itself. 

Behind the Brand

Prima aimed to revolutionize the protein bar market with their ancestral protein bar. They needed an aligned brand experience to attract today’s health-conscious consumers and convey the uniqueness of their product - they’re one of the only bars with grass-fed tallow. Prima’s goal was to start with their online presence and expand to larger retailers and online giants like Amazon where they could stand out on the crowded shelves.

There are plenty of other protein bars marketed as clean but few are as clean as Prima or have the taste they do. The key difference between Prima and their competitors, aside from the quality of their ingredients, is their elevated and memorable look.

PAID ADS + MARKETING

We kept it raw, bold and too the point. Just like the product. High-contrast visuals, strong, minimal messaging, and close-ups of rich, textured ingredients drive home the brand’s no-BS approach to fuel. The messaging focused on real food for modern strength to reinforce Prima’s mission to bring back what works, leaving fake food behind. We included high impact PR boxes along with their paid ad campaigns with a confident, primal tone built to cut through the noise — just like the bars themselves.

AMAZON STORE + PAID AD DESIGN

The Amazon store and paid ad graphics focused on simple but high impact graphics and messaging to highlight Prima’s message — protein bars with real, nutrient-dense ingredients to give your body exactly what it needs and nothing it doesn’t. Bars that fit into every lifestyle whether you’re on the go, hitting the gym, or chasing adventure, fuel up the way nature intended.

From URL to Unreal—Designing an Online Experience That Hits

After we completed the packaging, we moved on to bring the PRIMA experience to their digital home on Shopify. We created a custom theme that felt clean and focused on eye catching graphics. A big focus for the site was making their site easy to shop through and navigate. We focused on keeping things simple and clean as a testament to their clean ingredients but also strategic to focus on sales and engagement.

A Few of Our Favorite Details of the Site:

  • The easy to navigate product display built to encourage sales.

  • Customer ratings and reviews scattered throughout the site to build trust with new customers

  • The unique layout of the ingredients page.

KIND WORDS FROM THE CLIENT

You’ve done an incredible job & we’re very appreciative for all your hard work. You got us to the point where we’re selling on Amazon and crushing in large retailers. Without you, Prima would not be where it is today.

GET A BTS LOOK AT SOME MORE OF OUR FAVORITE PROJECTS

Got a brand that deserves to be seen, craved, and obsessed over?

Need packaging that stops scrolls (and turns heads) or a campaign that gets people lining up at your door?

We bring the vision, strategy, and zhuzh to make it all click. Let’s build something iconic together.  Hit us up, and let’s make magic.

WANT US TO BRING YOUR BRAND TO LIFE TOO?

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St. Harlow