LOCATION : NEW YORK
WEBSITE : COMING SOON
Il Panetti
Not just a bakery—an Italian legacy. Classic recipes, reimagined with refined simplicity.
Il Panetti. Where Italian tradition meets modern refinement. Rooted in heritage, crafted with precision, and designed for those who appreciate the art of true baking. Every loaf, pastry, and bite embodies timeless flavors with a contemporary edge—because some things should never change, except how effortlessly chic they look on your table.
SCOPE
Brand Identity
Brand Photography
Social Media Strategy
Instagram Content
Advertising Campaign Imagery
Shopify Website Design
Our Solution
This isn’t your average bakery-in-a-basket aesthetic. No gingham. No faux-rustic fonts. We took the richness of Italian heritage and gave it a refined, contemporary presence.
The packaging is understated yet luxurious with a focus on quality materials, refine typography and timeless color palettes. Modern sans-serifs meet delicate serif details, balancing old-world charm with new-world confidence.
It’s not just a bakery. It’s an experience, wrapped in premium, tactile packaging that feels as indulgent as the pastries inside. Because when it comes to Italian baking? Flair is just as important as flavor.
BRINGING THE PACKAGING TO LIFE
For Il Panetti, we crafted packaging that feels as rich and refined as the flavors inside. Understated yet luxurious, the design balances classic Italian elegance with modern simplicity—a muted, timeless color palette, sophisticated typography, and premium materials that elevate the unboxing experience. Every detail was considered to reflect the brand’s artisanal craftsmanship and effortless sophistication.
CREATING THE BRAND IMAGERY
The visuals capture Il Panetti’s soul—where heritage meets modern indulgence. Warm, natural lighting and rich textures evoke the comforting nostalgia of a traditional Italian bakery, while clean compositions and elevated styling give it a fresh, contemporary feel. The result? A brand presence that feels as timeless as the recipes behind it—effortless, inviting, and undeniably chic.
FROM INSTAGRAM TO THE STREET
We took our marketing from Instagram to the street to let everyone know there’s a new bakery in town. For Il Panetti’s street billboard campaign, we embraced warmth and inviting simplicity—a design that feels both playful and refined. The visuals create a moment of effortless charm that draws people in. It’s a wink to the joy of freshly baked, artisanal goodness, guiding passersby straight to their next indulgence.
Got a brand that deserves to be seen, craved, and obsessed over?
Need packaging that stops scrolls (and turns heads) or a campaign that gets people lining up at your door?
We bring the vision, strategy, and zhuzh to make it all click. Let’s build something iconic together. Hit us up, and let’s make magic.
GET A BTS LOOK AT SOME MORE OF OUR FAVORITE PROJECTS
WANT US TO BRING YOUR BRAND TO LIFE TOO?