Prism Tan

SCOPE: PACKAGING DESIGN

LOCATION: NEW YORK

No streaks. No sun. No BS.

How do you make self-tan feel as cool as a designer handbag? That was the challenge. This wasn’t about another generic "glow-enhancing" bottle. It needed to feel premium but still rebellious, sleek but still fun.

BRINGING THE VISION TO LIFE

We stripped away the fluff—no cliché bronze gradients, no beachy tropes. Instead, the design leans into minimalism with an attitude. A high-contrast aesthetic keeps it fresh and striking, while sharp typography and strategic negative space make it feel like a statement piece on any shelf. The branding is bold, effortless, and unapologetic—just like the people using it.

THE FINAL RESULT

A no-nonsense, high-impact packaging design that makes self-tan feel like a fashion accessory. Because glowing skin should be a flex, not a compromise.